Julianna Lang
Julianna Lang
 

Education

University of SOUTHERN CALIFORNIA (USC)

Master of Science in Applied Psychology - Graduated 2023
Concentrations in consumer psychology and UX

University of California, davis (UCD)

Bachelor of Arts in Communications - Graduated 2017
Concentrations in Digital Technology and Media

Experience

Retention Marketing manager | BÉIS, 2023-Present

  • Responsible for developing and executing all retention strategies on email, SMS and loyalty program globally.

  • Develop and execute targeted campaigns to convert new customers and engage return customers.

  • Leverage customer segmentation analytics to gain a deeper understanding of behavior for personalization.

  • Create campaigns and automations to increase repeat rate, win-back initiatives, up/cross-sell and education.

  • Develop ongoing A/B testing roadmaps for all content, design and segmentation.

  • Manage the retention content schedule to deliver on-brand messaging, leverage seasonality and nurture audience.

  • Partner with cross-functional teams to develop ongoing marketing strategies utilizing update insights and trends.

Growth marketing manager | SET ACTIVE, 2023-2023

  • Partner with brand, creative and social media teams to develop an ongoing 360 marketing strategy

  • Define & drive the customer journey & retention strategy, from lead generation to engagement on CRM Channels

  • Create and optimize segmentation and personalization strategies to identify opportunities to improve lifecycle campaigns

  • Build & execute a testing roadmap, identify areas of opportunity and drive A/B test agendas

  • Develop, execute and grow the brand’s first loyalty program

  • Oversee all email, SMS, direct mailer and loyalty strategies and execution

  • Manage project briefing cue for the creative and content teams

CRM and LOYALTY, Associate manager | Unilever (Prestige beauty), 2022-2023

  • Spearhead CRM roadmap, adoption, execution and engagement in North America and France

  • Develop and manage communication strategy that align to consumer lifecycle, behavior and preference across digital channels

  • RFM analysis and segmenting customers to deliver the right message at the right time

  • Develop new strategies to maintain and grow the loyalty program

  • Work with cross functional teams to deliver data driven marketing tests to enhance the use of first party data across search, social media and programmatic campaign activity

CRM and LOYALTY, Associate manager | DEL TACO, 2021-2022

  • Promoted within six months due to impact in organization's marketing technology advancements

  • Lead day-to-day operation and analysis of guest facing initiatives for the Del Taco mobile app and loyalty platforms

  • Extract, format and provide high-level data analysis for reporting and making data-driven recommendations

  • Deployed campaigns to enhance engagement of digital channels including push, SMS and email

  • Learned and deploy new, emerging digital engagement tools and products related to the role

  • Develop campaign strategies to drive loyalty acquisition, retention and frequency

E-Commerce Analytics, Associate manager | DEL TACO, 2021-2021

  • Managed and programmed online third-party menus including online ordering, delivery, mobile menu and websites

  • Evaluate marketing performances and make data-driven recommendations for how to adjust approach and reach goals

  • Collaborate cross-functionally to utilize marketing platforms, including local store marketing

  • Deploy and optimize campaigns to enhance engagement and strategies of digital channels

  • Orchestrated research market tests to develop solutions to challenges and understand consumer behavior

  • Performed audience segmentation and market basket analysis

Marketing Associate | Boscia, 2020-Present

  • Create and present seasonal market decks for newness product pitches

  • Develop and conduct day-to-day analysis and optimization of digital campaigns

  • Collaborate with design team to conceptualize and present newness product packaging

  • Create and track artwork production timelines with senior product development team members

  • Gather research and create launch decks to present to senior executives on new retailer opportunities

  • Manage the Amazon brand storefront, logistics, sales and planning, and analyze sponsored ad programs

  • Provide weekly insights and recommendations for improving brand store execution and customer experience

  • Build and cultivate relationships with new and existing buyers

  • Organizing, scheduling and executing asset deliveries on all digital retailer platforms

Accounts: Amazon Luxury Beauty, Target, Neiman Marcus, Costco, Walgreens, Amazon International, Sephora International, Dermstore, REVOLVE, Beautylish

Marketing Coordinator | boscia, 2018-2019

  • Analyze ongoing business performance and propose recommendations to improve retail sales

  • Collaborated with senior team and agency to launch Amazon Luxury Brand Store

  • Assist senior sales team in international visual merchandising planning

  • Provide ongoing reporting, analysis, and optimization of campaign deliveries

  • Audit existing assets and highlight areas for improvement and optimization

  • Aid design team in creation of production artwork and assets

  • Act as bridge with internal and external teams to ensure seamless execution of projects

GLOBAL MARKETING AND PROJECT COORDINATOR | ADVANEX, 2017-2018

  • Monitor benchmarks for measuring impact of marketing strategies using analytics, KPIs, and dashboards

  • Creative Director for marketing visuals, copy writing and content writing

  • Communications Officer for North America press releases and global internal communications

  • Managed and executed all event planning from inception to execution

  • Managed B2B marketing strategies, email marketing campaigns and social media accounts

  • Researched, built and maintained relationships with vendors, partners, and key contacts

  • Develop and streamline processes to increase AdOps and other department's efficiency

  • Assess project issues and identifies solutions to meet productivity, quality and customer goals

COMMUNITY MANAGEMENT INTERN | GIVING GARDEN, 2016-2017

・Content curator for all social media platforms
・Developed photography and copy assets
・Conducted research and data collection for database
・Worked closely with CEO to develop content for social media strategy
・Published blog posts and interacted with online community

COMMUNICATION RESEARCH ASSISTANT | UC DAVIS, 2016-2017

・Analyzed and coded confidential data for reporting results
・Performed set-up and preparation procedures
・Assisted in conducting and executing empirical field study experiments

MARKETING INTERN | IRVINE IMPROV, 2016-2016

・Handled social media accounts for promoting live weekly shows
・Managed weekly subscription email list
・Recruited subscribers through in-house marketing
・Assisted production team and talent for live shows

brand ambassador | tedx ucdavis, 2016-2016

・ Implemented marketing and weekly event outreach strategies
・Research sales opportunities for event sponsorship
・Maintained vendor relationships
・Directed team on planning and execution of yearly TedX event

Skills

Community Management
Project Management
Data Analytics
Social Media Strategy
Product Development
Problem-Solving
Content Creation
Copywriting 
Critical Thinking
HTML | PYTHON