Projects
VERDN x REN Clean Skincare
At REN Clean Skincare, I was spearheaded and launched our partnership with VERDN, a platform that embeds impact pledges into products, such as tree planting and ocean-bound plastic cleanup. The journey doesn’t end there, though. After redeeming loyalty points to contribute to an environmental mission, VERDN creates full transparency by offering a live timeline on the progress of the individuals contribution so they can follow along the entire way.
Clean Rewards - REN Clean Skincare
At REN Clean Skincare in 2022 I revamped REN Clean Rewards – a new loyalty program. Consumers were able to earn points not just for orders, but for other activities like referring a friend. Loyalty members were also able to utilize their points to donate towards planting trees or picking up ocean-bound plastic to contribute to REN’s zero waste mission.
Anthropologie x George and Viv Advent Calendar - boscia
Anthropologie’s annual curated beauty advent calendar, George & Viv, is a limited-edition holiday set that holds over $200 of deluxe beauty products from 24 brands. This was my very first retailer collaboration in the retail world. From negotiation to securing our participation in this festive self-care set, I oversaw the entire year-long project all the way to it’s official delivery in stores. The product officially launched in November 2019.
Good Morning America - boscia
I was given the opportunity to spearhead boscia’s segment in Deals and Steals on Good Morning America. From logistics, product curation, asset gathering, and collaborating with third party vendors, I went live with the segment which aired on February 5th, 2019.
Target x Dermstore Holiday Edit - boscia
Curated by the experts at Dermstore, the Dermstore Holiday Edit is an exclusive set comprising a collection of best-selling products and top brands. This limited-edition set that lives online and in-stores at Target and online in Dermstore. As an account manager for Dermstore, I had spent months of Q4 2018 securing participation in this holiday set. From pitching our cult favorite product Luminizing Black Charcoal Mask, negotiating co-op, logistics, to official inventory delivery, this product officially launched in stores in November 2019 at the top performing Targets in the country.
Good Morning America 2020 March Beauty Box - boscia
This curated beauty box was highly demanded by GMA viewers and featured thoughtfully-chosen products from bestselling brands including boscia.
Each limited-edition box was available to 4,000 buyers via promotion on-air, online and across all of GMA's social platforms. boscia was invited to participate in the March 2020 edition with our Tsubaki Swirl, a two-part swirled gel and cream moisturizer duo. I pitched the chosen product to GMA producers and lead the project with a 2 week execution turn-around time for all brand assets, inventory, and contract deliverables.
Amazon Launch - FANCL
FANCL, boscia’s parent company, was seeking to expand and reach audiences in the United States. boscia’s Vice President had appointed me the opportunity to plan and execute the FANCL Amazon launch, including everything from logistics to product listings to storefront design.
Amazon Luxury Beauty - boscia
In November 2018, I spearheaded officially launching boscia’s Amazon Luxury Beauty storefront. Since launch, I became the sole account manager overseeing all product detail pages, visual and written assets, new product launches, marking campaigns, inventory and retail analytics.